May 2019

ASDA’A BCW named ‘Middle East Consultancy of the Year’ at the EMEA SABRE 2019 Awards

ASDA’A BCW cemented its position as the Middle East’s leading Public Relations firm after being named ‘Middle East Consultancy of the Year’ at the prestigious EMEA SABRE Awards 2019 ceremony in London hosted by The Holmes Report.

The SABRE Awards are the largest PR industry prizes in the world and are deemed the ultimate benchmark in PR performance. This year’s SABRE Awards EMEA shortlist included 400 campaigns selected from over 600 entries.

In recognising ASDA’A BCW, The Holmes Report said: “ASDA’A BCW’s maturity is reflected by an integrated offer that is perhaps best known for its ability to handle regional projects for government agencies, NGOs and corporations, and for its high-end corporate capabilities. But the firm also has strength in brand marketing, public affairs and tech.”

Sunil John, Founder and CEO of ASDA’A BCW, said: “We are extremely grateful for this wonderful recognition from The Holmes Report which honours not just our breadth of expertise but the strength of our creative work that moves people and delivers measurable business results for our clients. Congratulations to everyone at ASDA’A BCW for their dedication and great work. We are grateful to our clients for their confidence in the Agency’s competencies.”

The Middle East PR Consultancy of the Year award is the result of a thorough research process by a number of The Holmes Report editors, who review the submissions and travel the region to undertake face-to-face meetings throughout the year.

Paul Holmes, Founder and Chair of The Holmes Group, said: “Now in its 15th year, the SABRE Awards EMEA are all about engagement, credibility and relationship building. The jury made up of over 60 peers choose to award those agencies, corporate teams and individuals they believe to excel in those credentials.”

Since its founding in 2000, ASDA’A BCW has been a pioneer of public relations in the Middle East. With five dedicated practices – Consumer & Healthcare, Enterprise & Technology, Financial, Public Affairs and Corporate – it has grown to be the agency of record for regional businesses, governments and multinationals alike.

Proof IC, the digital and design firm, and PSB Middle East, the research arm, are fully-owned subsidiaries of ASDA’A BCW, together bringing cut-through solutions that encompass public relations, research and digital. Today, the Agency employs nearly 200 professionals across nine wholly-owned and eight affiliates – in 15 Middle East & North Africa (MENA) countries.