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ABOUT US

History

ABOUT US

History

ASDA’A was founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency’s 20th year. In 2008, WPP acquired a majority-stake in the firm. ASDA’A became an integral part of the Burson-Marsteller global network. Since the 2018 merger of Cohn & Wolfe and Burson-Marsteller, ASDA’A Burson-Marsteller is now ASDA’A BCW.

 

Today, the agency employs nearly 200 professionals across seven wholly-owned offices and nine affiliates in 15 Middle East & North Africa (MENA) countries. The agency now serves more than 100 retained clients in the region and is the leading PR consultancy in MENA.