History

ASDA’A was founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency’s 20th year. In 2008, WPP acquired a majority-stake in the firm. ASDA’A became an integral part of the Burson-Marsteller global network. Since the 2018 merger of Cohn & Wolfe and Burson-Marsteller, ASDA’A Burson-Marsteller is now ASDA’A BCW.

Today, the agency employs nearly 200 professionals across seven wholly-owned offices and nine affiliates in 15 Middle East & North Africa (MENA) countries. The agency now serves more than 100 retained clients in the region and is the leading PR consultancy in MENA.