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ABOUT US

History

ABOUT US

History

ASDA’A was founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency’s 19th year. In 2008, WPP acquired a majority-stake in the firm. ASDA’A became an integral part of the Burson-Marsteller global network. After the recent merger of Cohn & Wolfe and Burson-Marsteller, ASDA’A Burson-Marsteller is now asda’a bcw.

 

Today, the Agency employs nearly 200 professionals across 10 wholly-owned offices and seven affiliates in 15 Middle East & North Africa (MENA) countries. The Agency now serves more than 100 retained clients in the region and is the leading PR consultancy in MENA.