Dec 16, 2022

ASDA’A BCW celebrates historic win as ‘Best Agency – UAE’ at the Campaign Agency of the Year Middle East Awards

  • Recognition marks the first time any PR firm is honoured as the ‘Best Agency’ triumphing over creative, marketing, experiential and media buying firms
  • Agency also wins PR/Communications Agency of the Year
  • Managed by Haymarket, the UK-based publisher of Campaign, the awards were audited by PwC, the Global Process Integrity Partner of all AoTY awards worldwide

ASDA’A BCW, the region’s leading communications consultancy, has marked a historic first winning ‘Best Agency – UAE’ at the Campaign Agency of the Year Middle East awards, which celebrate the best minds in advertising, marketing and media. ASDA’A BCW was also recognised as the Best PR/Communications Agency of the Year.

The ’Best Agency – UAE’ honour marks the first time any Public Relations firm has been honoured as the best in the industry, triumphing over creative, agencies, digital, integrated marketing agencies, events and experiential, and media buying agencies.

The prestigious Agency of the Year Awards was managed by Haymarket, the UK-based publisher of Campaign, in consultation with PwC, the Global Process Integrity Partner of all Campaign Agency of the Year awards worldwide.

PwC evaluates entry evaluation, jury selection, jury voting, and the selection of the final winners of the agency awards. The awards were adjudged by a panel of eminent client marketers and communications professionals from the region.

Sunil John, President – MENA of BCW and Founder of ASDA’A BCW, said: “Winning the Best Agency – UAE is an inspiring testament to our digital-first, integrated and creative approach. For a PR firm to be honoured as the best in the industry is also a big win for Public Relations highlighting its impactful role in delivering truly integrated communications and delivering value across the paid-earned-shared-owned ecosystem.”

He added: “In 2006, just six years after ASDA’A was launched, we won Campaign’s PR Agency of the Year – Middle East. It has been a rewarding journey since, as we evolved tremendously, and continue to set industry trends through innovative offerings such as OnePoint5, the first Environment, Social and Governance (ESG) advisory by a communications firm, and Proof, our specialised digital, design and social agency. Across all these years, one aspect has remained constant – the gold standard that we ensure in everything we do. We dedicate the recognitions to our great clients and fantastic team of professionals.”

2022: A Record Year of Client Wins and Double-Digit Agency Growth

In 2022, ASDA’A BCW achieved record revenue growth in its 22-year history. This was driven by near 100 per cent client retention and record new business wins. Surpassing our new business and organic growth targets, the agency’s strategic reset, following the pandemic, spurred revenues to record highs, underpinned by two consecutive years of double-digit growth.

In 2022, the agency further highlighted its industry thought leadership with the 14th annual ASDA’A BCW Arab Youth Survey, which demonstrates the value that the PR industry brings to governments, businesses, and civil society by providing evidence-based insights on the hopes, attitudes, and aspirations of MENA’s largest demographic, its over 200 million youth. This year’s edition was launched with great global/regional impact, reaching over 500 million people within the first week of its launch in September 2022.

The agency continues to be the industry’s talent magnet, welcoming more than 50 new professionals in 2022. Serving over 100 clients in the region, ASDA’A BCW ranked high in the 2021 BCW Global Client Satisfaction Survey, where 68% of respondents rated its overall performance at ‘8 or higher’ on a 10-point scale, and 83% said they are more likely to recommend us.