Dec 20, 2018

ASDA’A BCW puts regional PR work on global stage with over 30 international award wins in 2018

ASDA’A BCW, the leading Middle East and North Africa PR agency, is demonstrating that regional work can compete on the global stage with more than 30 international award wins in 2018.

The  ‘Ford KSA: Women in the Driving Seat’ campaign was a standout, earning Ford MEA and ASDA’A BCW their first Gold SABRE at a ceremony Washington DC. The Agency was awarded Multi-Market Consultancy of the Year at the Gold Standards Award 2018 in Hong Kong, along with the Gold Standard Award for Social Media Communications for ‘Women in the Driving Seat.’

The ASDA’A BCW Arab Youth Survey won Gold for PR Week’s Middle East Campaign of the Year, as well as the coveted IN2 SABRE Award for ‘Thought Leadership in PR’ for a record third year running, while ‘Ford KSA: Women in the Driving Seat’ took the top spot in the competitive automotive category in the EMEA SABREs.


The Agency continued its winning streak at the International Business Awards 2018 – also known as the ‘Stevies’ – by clinching 28 award wins at the London event, including PR Agency of the Year for the MENA region and a coveted ‘Grand Stevie’ for being the most awarded PR agency.

Sunil John, President & Founder, ASDA’A BCW, said: “This has been a fantastic year for ASDA’A BCW, and I’m immensely proud of our teams who have gone the extra mile for our clients in delivering work of the highest international standards.”

Closer to home, the agency won three prizes at the Middle East Public Relations Association (MEPRA) Awards, including the Gold for its work on the New Year’s Eve extravaganza ‘Light Up 2018’ in Downtown Dubai with EMAAR; Silver for the Best Sustainability and Social Impact Campaign for the Dubai Fitness Challenge 2017; and Bronze in the same category for the 10th Annual ASDA’A BCW Arab Youth Survey.