Category: News

Celebrating wins for ASDA’A BCW and brilliant clients

In these uncertain times, it is more important ever than we look for the positive and find cause for celebration. Last week, we were delighted to celebrate during the Virtual SABRE Awards EMEA 2020, when we watched our client ADNOC Group enjoy a double win: the Diamond SABRE Award for Superior Achievement in Reputation Management for Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the Future and the award for Corporate Reputation: Executive Communications. We are extremely proud to have supported ADNOC Group and look forward to continuing our partnership.

We were also proud to receive recognition for our own work as we were awarded three In2 Sabre – Certificates of Excellence:

  1. Best in Product Reviews (Earned) – OPPO’s Winning Product Review Strategy — OPPO with ASDA’A BCW
  2. PR Agency Citizenship – ‘A Call for Reform’ – The 11th Annual ASDA’A BCW Arab Youth Survey 2019 — ASDA’A BCW
  3. Thought Leadership in PR – ‘A Call for Reform’ – The 11th Annual ASDA’A BCW Arab Youth Survey 2019 — ASDA’A BCW

Our achievements are a reflection of our hardworking, resilient team and our fantastic clients, without whom this would not be possible.


ASDA’A BCW’s Sunil John named Best PR Professional in the Middle East in PRWeek Global Awards 2020

Sunil John, founder of regional public relations agency ASDA’A BCW and President of BCW Middle East, has been named ‘Best PR Professional in the Middle East’ in the PRWeek Global Awards 2020.

This latest individual award for John from the global PR industry coincides with the 20th anniversary year of ASDA’A, the agency he founded. He is credited with transforming PR from a communications function struggling under the shadow of big advertising agencies “to a thriving industry that attracts global capital and talent to the Middle East,” according to PRWeek. Other judges’ comments highlighted his role as “a renowned expert in the region, a true leader with a point of view on all things communications and business related.”

Under John’s leadership, ASDA’A BCW’s achievements include being part of the team which launched the tallest tower in the world, Burj Khalifa in Dubai in 2010, and supporting the UAE in its bids to host Expo 2020 Dubai and Special Olympics World Games in Abu Dhabi.  John is also the driving force behind the annual ASDA’A BCW Arab Youth Survey – the largest and longest running research into the region’s largest and most important demographic, its youth. The 2019 edition of the survey, titled ‘A Call for Reform’ was shortlisted in the PRWeek Global Citizenship Award.

ASDA’A BCW was also Highly Commended in the Middle East Agency of the Year category. Judges noted how the agency used the formation of Burson Cohn & Wolfe (BCW) in 2018, following the merger of two of WPP’s biggest public relations brands Burson-Marsteller and Cohn & Wolfe as, “a springboard to adopt new methodologies, focusing on culture and training.”

ASDA’A BCW has continued to grow through its five specialist practices: Consumer & Healthcare, Corporate, Enterprise & Technology, Financial and Public Affairs from small shoots as ASDA’A in 2000. It is now the only Middle East geography reporting directly to worldwide among any international PR agency and John, as President-Middle East, has a seat on the BCW global board. John also leads two additional subsidiary brands in the Middle East: Proof, spanning design, digital and social; and PSB Middle East, the research specialists.

This prestigious global award from PRWeek is the fourth individual industry award for John, following the SABRE Award for Outstanding Individual Achievement in 2014, and two MEPRA awards, including the Chairman’s Award in 2016 and the inaugural MEPRA Fellowship in 2018. He was also invited to join the Arthur W Page society in 2019. In 2018, he was named among the ‘Arabian Business 100 Inspiring leaders in the Middle East’ and was ‘Arabian Business 100 influential people helping shape the Emirate’.

ASDA’A BCW shortlisted at the SABRE EMEA Awards 2020

ASDA’A BCW is honoured to be shortlisted for the SABRE EMEA Awards Middle East Consultancy of the Year and to be part of the BCW EMEA team shortlisted for the EMEA Consultancy of the Year. These nominations are based on our client work and performance in 2019, our first full year as BCW, making this accomplishment even more meaningful to us. The shortlist selections are the result of an exhaustive research process involving more than 200 submissions, calls, and face-to-face meetings with the leading PR firms across Europe, the Middle East and Africa, and we could not be prouder to have been recognised for our work.

We are also nominated in the following five categories for work with some of our amazing clients:

The SABRE Award for Superior Achievement in Reputation Management

Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the Future — The Abu Dhabi National Oil Company (ADNOC) with ASDA’A BCW

Regional – The Middle East

Merchant-ising the Digital Dream! — Visa with ASDA’A BCW

Product Media Relations (Trade Media)

Completion of the World’s Largest Oil Platform — NPCC with ASDA’A BCW

Multicultural Marketing

‘A Call for Reform’ – The 11th Annual ASDA’A BCW Arab Youth Survey 2019 — ASDA’A BCW

B2B – Energy and Natural Resources

Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the Future — The Abu Dhabi National Oil Company (ADNOC) with ASDA’A BCW

We are grateful to our creative, collaborative and hard-working team and our fantastic clients, who have made this nomination possible, and we look forward to finding out the results on May 28th at the virtual SABRE Awards. Good luck to all, and fingers crossed!


To read about the full list of nominees, click here


COVID-19: Navigating the Now, Preparing for the Next

Unlike anything experienced in our lifetime, COVID-19 impacts every person, community and organization on Earth. The implications vary from market to market, sector to sector and person to person, and a lot of uncertainty looms. Still, one thing is certain: We’re united in our care for one another, our commitment to progress, and our optimism for the future.

At ASDA’A BCW, we remain people-first and client-centric as we embrace this ‘new normal’. Like many of our clients, we’ve moved swiftly and with agility to work in new ways, and to deliver work that matters more than ever.

This means helping our clients to navigate the NOW and prepare for the NEXT.

Today, our clients are focused on business continuity. We partner to deliver critical communications – internal and external – to support day-to-day operations in this fast-changing landscape.

At the same time, we’re helping our clients to see around the corner and plan for what’s next. When we emerge from this crisis, the world will be forever changed. People will think, feel and behave differently. Companies will shift into recovery mode, which will require not just rebuilding, but in many cases, business transformation. Rich insights, creativity and strategic communications will be essential to move people. And that’s exactly what we do.

For more information or support during this challenging time, please contact: info.asdaa@bcw-global.com