The PR industry is evolving but must demonstrate to the public that it is a positive force for truth, accuracy and the free and open exchange of ideas in a changing media landscape. That was the key takeaway from the opening session of the In2 Innovation Summit MENA, held in Renaissance Downtown Hotel, Dubai, today.
ASDA’A Burson-Marsteller, the leading Middle East PR agency, has announced that Erica Alkhfaji has joined the Agency as Director of its Finance Practice. Her remit will include managing specialist PR services including investor relations, communications surrounding transactions & IPOs and regulatory filings, as well as driving new business growth and managing relationships with blue-chip clients in the financial sector.
- Social media campaign for Avaya ENGAGE also takes top prize in big night for the Agency at 9th Gold Standard Awards in Hong Kong
ASDA’A Burson-Marsteller won top honours at the internationally renowned 9thGold Standard Awards held in Hong Kong last Thursday, (November 30), being named ‘Middle East Consultancy of the Year’ and winning the ‘Social Media Communications’ category for the campaign ‘New ways to connect with #AvayaEngage’.