Sunil John

President – Middle East and North Africa (MENA) of BCW and Founder of ASDA’A BCW ​

Sunil John is the President – Middle East and North Africa (MENA) of BCW (Burson Cohn & Wolfe), a top three global communications consultancy and part of WPP (NYSE: WPP). He is the Founder of ASDA’A BCW, the region’s leading PR consultancy. He also leads Proof Communications, a specialist digital and design firm, and OnePoint5, the specialist Environment, Social and Governance advisory.
At the heart of the public relations business in the Middle East for over 25 years, Sunil founded ASDA’A in 2000 and has shaped its growth into the benchmark public relations consultancy in the Arab world, advising governments, multinationals and global & local companies. In 2008, WPP Group acquired a majority stake in the firm. Sunil was named the Best PR Professional in the Middle East by PRWeek Global Awards in May 2023, a recognition he first won in 2020. He was the first PR professional in the Middle East to receive the Outstanding Individual Achievement SABRE Award (EMEA) from PRovoke, in May 2014. He was honoured with the MEPRA Fellowship Award in May 2018 and the Chairman’s Award at the Middle East PR Awards (MEPRA) in November 2016.
In July 2021, Sunil was made an Advisory Board Member of the Dubai International Chamber, a newly formed entity to strengthen Dubai’s status as a global trade hub.
Sunil drives the annual ASDA’A BCW Arab Youth Survey, a unique thought leadership initiative launched in 2008, which, today, is one of the most widely cited pieces of attitudinal research on the region by media and policymakers across the world.