TAKING THE BIGGEST LITTLE COMPANY PUBLIC
When Network International – a leading UAE-based payments firm focused on emerging markets – announced IPO plans on the London Stock Exchange, ASDA’A BCW set to work on a three-fold campaign, together with WPP sister agency Finsbury. The campaign was designed to maximise valuation by amplifying the equity story, minimise risks by identifying and mitigating potential issues, and ensure alignment with the company’s broad corporate and commercial objectives.
AN INVESTMENT OPPORTUNITY IN A GROWING PAYMENT MARKET
Alongside positive media coverage, Network International was positioned as a UAE success story offering a robust investment opportunity to international and regional investors looking to participate in the Middle East and Africa growth story.
POSITIVE COVERAGE = 10x OVERSUBSCRIBED IPO
Our campaign boosted awareness and digital presence, resulting in diverse investor participation. The $2.4 billion listing was Europe’s biggest in 2019.