At the heart of the public relations business in the Middle East for more than two decades, Sunil founded ASDA'A and has shaped its' growth into the benchmark public relations consultancy in the Arab world, advising governments, multinationals and global & local companies. He is now President, Middle East, of Burson Cohn & Wolfe.
Sunil is the first PR professional in the Middle East to receive the Outstanding Individual Achievement SABRE Award (EMEA) from The Holmes Report, in May 2014. He was also recently honoured with the Chairman’s Award 2016 at the Middle East PR Awards (MEPRA) in November 2016.
Sunil has been the driving force behind the annual Arab Youth Survey, a unique thought leadership initiative and one of the most widely cited pieces of public opinion research on the region.