MENA

Arab youth say religion and family define their personal identity and most are concerned about the loss of traditional values

Over half (54%) of Arab youth say the Arabic language is less important to them than it is to their parents Nearly two-thirds (62%) say the laws of their country should be based on Sharia

Dubai, UAE, August 9, 2023: Arab youth say religion and their family or tribe define their personal identity, with most saying that preserving their religious and cultural identity is more important to them than creating a more tolerant, liberal, and globalised society.

This is one of the key findings under the theme ‘My Identity’ of the 15th annual ASDA’A BCW Arab Youth Survey, the most comprehensive study of its kind of the Arab world’s largest demographic, its over 200 million youth, conducted by ASDA’A BCW, the Middle East and North Africa’s leading communications consultancy.

When asked what defines their personal identity, ‘my religion’ and ‘my family/tribe’ were each named by 27% of respondents overall, followed by ‘my nationality’ (15%), ‘my language’ (11%), ‘my Arabic heritage’ (8%), ‘my gender’ (7%) and ‘my political beliefs’ (4%).

Religion was named as most important to personal identity by 30% of the respondents in Levant, 27% in North Africa, and 25% in the Gulf Cooperation Council (GCC) states, while family/tribe was deemed most important by 37% of youth in North Africa, 21% in Levant and 20% in the GCC.

Over three-quarters (76%) of Arab youth said they are concerned about the loss of traditional values and culture, the highest percentage saying so in five years, while nearly two-thirds (65%) said preserving their religious and cultural identity is more important to them than creating a more tolerant, liberal, and globalised society. This sentiment rises to nearly 74% in Levant, 72% in the GCC states and 68% in North Africa.

Interestingly, while 11% said language is most important to their identity, over half (54%) of the respondents said the Arabic language is less important to them than it is to their parents. This trend is seen across the three regions surveyed, with 59% of GCC youth, 51% in North Africa and 52% in Levant all saying it is less important to them.

Reflecting the importance they place on their faith, a majority (73%) disagreed that religious values are holding the Arab world back, but nearly two-thirds (65%) said religion plays too big a role in the Middle East. Fewer Arab youth than in previous years feel the region needs to reform its religious institutions – down to 58% this year from 77% last year. This year, the face-to-face interviews with Arab youth were conducted from March 27 to April 12, coinciding with the Holy Month of Ramadan.

This sense of young Arabs embracing their religious identity is further reinforced by the finding that nearly two-thirds (62%) say the laws of their country should be based on Sharia standards and not civil or common law. This sentiment is consistent across the three regions covered, with 68% in GCC, 53% in North Africa and 68% in Levant saying they prefer Sharia laws to govern their nations.

Sunil John, President, MENA, BCW and Founder of ASDA’A BCW, said: “These findings reveal that Generation Z remain guided by faith, with their affinity toward their religion stronger than ever and many being concerned about what they see as the loss of traditional values and culture. What is evident is that Arab youth increasingly view their personal identity through the lens of religion, family and nationality.”

“Another compelling finding is that the Arabic language is not as integral to their sense of tradition or their cultural values as one might have thought, with a majority of young people across the Arab world agreeing that the Arabic language is less important to them than it is to their parents,” John added.

“The loss in importance given by Arab youth to the Arabic language is inevitably a symptom of the pervasive spread of the internet and social media. It is a cause for concern, most importantly, because of the Arabic language’s potentially diminished role as a unifying force among Arab nations.”

ASDA’A BCW commissioned SixthFactor Consulting, a leading research company, to conduct the 15th edition of the Arab Youth Survey through face-to-face interviews with 3,600 Arab citizens aged 18 to 24 in their home nations, the largest sample in the survey’s history.

The survey covered 53 cities across 18 Arab states, including for the first time South Sudan. The interviews were conducted in person rather than online to maximise accuracy and to reflect the nuances of Arab youth opinion across the region as much as possible.

‘My Identity’ is the fourth sub-theme of the 2023 ASDA’A BCW Arab Youth Survey, whose overarching theme is ‘Living a New Reality’. Findings on ‘Global Citizenship’ were announced in June, followed by ‘My Politics’ and ‘My Livelihood’ in July.

Insights into the lifestyle of Arab youth, as well as their perceptions on topics as diverse as climate change, mental health and gender will be revealed in the coming weeks, making this year’s survey the most comprehensive in its 15-year history.

All the published findings are freely available with expert commentaries at arabyouthsurvey.com

Listening to Arab Youth

More young Arabs express their desire to start a business and work for themselves (picture used for illustrative purpose only)

By Dr. Jihad Azour

Optimism can be difficult to muster at a time of heightened uncertainty and global turmoil. The 2022 ASDA’A BCW Arab Youth Survey, conducted only a few months after Russia’s full-scale invasion of Ukraine and on the heels of the COVID-19 pandemic, reflected a darkening economic outlook. Rapidly rising commodity prices and supply-chain disruptions were fueling inflation worldwide, and higher food prices were straining low-income households and undermining food security in many parts of the Middle East and North Africa (MENA).

Not much has changed in the year since. Despite some easing since the end of 2022, price pressures remain stubbornly high; this year, inflation is expected to average around 15% in the Arab world. Many of the region’s central banks continued tightening monetary policy to prevent inflation expectations from de-anchoring. Coupled with turbulence in global financial markets and increased policy uncertainty, this could dampen economic activity for the foreseeable future.

Given this context, it is no surprise that rising living costs and unemployment were the most pressing concerns for young Arabs. The 2022 survey covered five Gulf Cooperation Council (GCC) states (Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), North Africa (Algeria, Egypt, Libya, Morocco, Sudan, and Tunisia), and the Levant (Jordan, Iraq, Lebanon, Palestinian Territories, Syria, and Yemen), where stark disparities in income and wealth remain.

This year, 41% of respondents reported struggling to pay their expenses in full, up from 37% in 2021. This share is much higher in the Levant, where 63% of the young people surveyed were unable to meet their basic financial obligations.

Moreover, this year’s survey highlighted how young Arabs’ concerns about education and unemployment dimmed their hopes for the future. About 83% of respondents were worried about the quality of education in their country. And, while only 15% of the youth population in GCC countries said it would be difficult to find a job, that share was 55% in North Africa and 73% in the Levant.

The most encouraging finding was growing interest in entrepreneurship. More young Arabs expressed the desire to start a business and work for themselves, while the traditional allure of government jobs appears to be waning (except, perhaps, in the GCC countries). This shift will help drive economic dynamism and boost growth, which could translate into more opportunities for future generations.

In response to these findings, policymakers should focus on addressing the cost-of-living crisis and generating more and better employment opportunities. Shielding households from rising prices will require targeted measures, such as temporary cash transfers to the most vulnerable segments of the population, though governments should resist the temptation to reintroduce or expand subsidies and trade restrictions. Meanwhile, survey responses point to a two-pronged approach to tackling the lack of jobs: fighting corruption and nepotism and improving the education system. Both require policymakers to implement long-term reforms.

While it is important to help young people gain skills that are attractive to current and future employers, governments should also provide entrepreneurial support for young Arabs hoping to start and grow their own business. Beyond offering more training, this means removing barriers to market entry, increasing transparency in the provision of public goods and services, and broadening access to credit.

The International Monetary Fund recently highlighted the importance of stepping up digitalization and investing in new technologies in the MENA region. This would help young men and women take full advantage of the new job opportunities associated with remote work, online learning, digital finance, and e-commerce. At the same time, digitalization will improve access to and delivery of social protection services.

Finally, the survey results underscore the threat posed by climate change. The Arab world relies heavily on food imports, making supplies and prices vulnerable to severe weather events in other parts of the world. Policymakers must take decisive measures to ensure food security, such as investing in climate-resilient infrastructure, using water more efficiently, and improving the management of food stocks and supply chains at the national level. Greater investment in clean-energy technologies could also deliver comparative advantages (by reducing the emissions produced by industrial exports), accelerate the diversification of the region’s economies, and create jobs.

The IMF is committed to supporting the MENA region through financing, having already allocated $53.8 billion to Arab countries since the start of the pandemic [link?], together with assistance for capacity development and policy advice. The Fund is also enhancing its lending toolkit to help countries better cope with new crises and challenges.

To help address the urgent food crisis facing its most vulnerable members, the IMF has introduced a one-year lending window, which, as of April 2023, has benefited six countries with a total of $1.9 billion. That scheme is complemented by the IMF’s new resilience and sustainability trust, which supports low-income and middle-income countries in addressing long-term challenges, including climate change and future pandemics.

While the most recent survey of young Arabs ultimately presents a positive picture, with many convinced that their best days lie ahead, it also suggest an ever-growing battle between optimism and pessimism, particularly when it comes to the economy. One hopes that with the support of international organizations like the IMF, the next survey will show a renewed sense of confidence, inspired by improved economic conditions. Hope for a better future must continue to be nurtured, even – or especially – in turbulent times.

Dr. Jihad Azour, a former Lebanese finance minister, is the Director of the International Monetary Fund’s Middle East and Central Asia Department.

Read the Project Syndicate column here

Top Findings of the ASDA’A BCW ESG Research Among Decision Makers in the UAE and Saudi Arabia

To mark the launch of OnePoint5, ASDA’A BCW’s Environment, Social and Governance (ESG) advisory, we commissioned an exclusive study of 200 decision makers in the UAE and Saudi Arabia to understand their perceptions about ESG.

The survey was conducted by PSB Middle East, the wholly owned data and analytics subsidiary of ASDA’A BCW, from May 22 to 29, 2022. The interview sample, comprising decision makers directly involved in ESG affairs, was evenly split between Saudi Arabia and the UAE.

Here are the top findings of the survey

Top findings