Month: June 2021

BCW is Pan-EMEA Consultancy of the Year at 2021 EMEA SABRE Awards

ASDA’A BCW also wins Gold SABRE EMEA 2021 Award for VISA and two EMEA IN2SABRE Awards for Bayer and the 12th Annual ASDA’A BCW Arab Youth Survey

BCW has been named Pan-EMEA Consultancy of the Year at the 2021 EMEA SABRE Awards, which recognise superior achievement in branding, reputation and engagement.

BCW was selected after an exhaustive research of 200 submissions from PR firms across the UK, Europe, the Middle East, and Africa.

Recognising BCW EMEA, PRovoke said: “BCW kept true to its ‘Moving People’ proposition… taking a proactive approach to client partnerships and producing some of the most creative and impactful work in the industry.”

Sunil John, President – Middle East of BCW and Founder of ASDA’A BCW, said: “We are thrilled that BCW EMEA has been recognised as the leading consultancy in the region, reflecting the quality of work we do in the Middle East. This is truly special as it reflects the success of our strategy in response to the pandemic to become truly integrated, digital-first and creative. Our talented team makes a difference with their innovative and creative approach to communications.”

Commenting on the win, Maja Pawinska Sims, Associate editor, EMEA at PRovoke Media, observed: “Three years after its mega-merger, BCW has evolved into a formidable player in EMEA, with an agility and propensity for innovation that you might not expect from an agency of its size even outside a pandemic. While much of the world came to a standstill, BCW kept true to its ‘Moving People’ proposition.”

ASDA’A BCW’s Finance Practice’s campaign for VISA, #WhereYouShopMatters, also won the Gold SABRE EMEA 2021 Award in the Best Consumer Services – Financial Services category. The campaign was selected from over 2,000 submissions from across Europe, the Middle East and Africa by an expert panel of 60 professionals.

#WhereYouShopMatters is a great example of the innovative integration of PR, research and digital. It not only made communications impact but also made a big difference to small businesses affected by the pandemic.

The IN2SABRE Awards 2021 were also announced at the ceremony, and ASDA’A BCW won two honours: Best Meme/Viral Campaign by the Corporate and Proof Communications teams for the #MoveForwardwithBayer. This impactful campaign reflects the power of the firm’s digital-first approach. ASDA’A BCW also won a Certificate of Excellence for Thought Leadership in PR for its 12th Annual ASDA’A BCW Arab Youth Survey 2020.

GCI Health Expands Global Footprint into Middle East

GCI Health, a global speciality healthcare and medical communications agency, today announced its expansion into the Middle East at a pivotal time when healthcare has become one of the fastest growing sectors in the region.

GCI Health will integrate with ASDA’A BCW’s current healthcare team, which will now operate as GCI Health Middle East. The transition provides new and existing clients with a high level of service and expertise, bringing together the strategic, integrated, and creative heritage of ASDA’A BCW with GCI Health’s global healthcare specialist infrastructure.

“The launch of GCI Health Middle East enhances our capacity to deliver exceptional health focused communications in the region at a time when governments are investing significantly in healthcare infrastructure,” said Kristin Cahill, Global CEO, GCI Health. “By joining hands with ASDA’A BCW, we are delivering a significant value-add for our clients and healthcare partners in the region.”

GCI Health Middle East is being led by Kath Kerry, President – Europe & Middle East, who has over 20 years’ experience in global healthcare communications. Kerry will partner with Sunil John, President – Middle East of BCW and Founder of ASDA’A BCW, to lead the existing regional team and drive the growth of GCI Health Middle East.

GCI Health Middle East brings the celebrated global healthcare communications competencies of GCI Health to our region, where we already serve health ministries and some of the largest healthcare providers, pharmaceutical and MedTech companies. As the region’s first specialist healthcare communications team, GCI Health Middle East will deliver impactful strategies to meet the needs of the public and private healthcare sectors in a fast-paced and changing environment,” said Sunil John.

GCI Health is one of the world’s most highly recognised integrated healthcare communications agencies and was named 2020 PRovoke Global Healthcare PR Agency of the Year, 2020 PRovoke Agency of the Decade and 2020 PRWeek Creative Agency of the Year. The agency is solely focused on healthcare and is immersed in the overall environment, stakeholders and media trends. With an unrivalled client portfolio including a diverse set of innovative brands that span a wide range of therapy areas, GCI Health delivers the depth and breadth of expertise needed in this complex landscape.

GCI Health recorded significant growth in revenue in 2020, led by an increase in demand for specialist PR services by the health, pharma and wellness sectors. The agency’s expansion follows a period of significant agency growth and major award recognition in the US, Europe, and Asia-Pacific.