June 2021

BCW is Pan-EMEA Consultancy of the Year at 2021 EMEA SABRE Awards

ASDA’A BCW also wins Gold SABRE EMEA 2021 Award for VISA and two EMEA IN2SABRE Awards for Bayer and the 12th Annual ASDA’A BCW Arab Youth Survey

BCW has been named Pan-EMEA Consultancy of the Year at the 2021 EMEA SABRE Awards, which recognise superior achievement in branding, reputation and engagement.

BCW was selected after an exhaustive research of 200 submissions from PR firms across the UK, Europe, the Middle East, and Africa.

Recognising BCW EMEA, PRovoke said: “BCW kept true to its ‘Moving People’ proposition… taking a proactive approach to client partnerships and producing some of the most creative and impactful work in the industry.”

Sunil John, President – Middle East of BCW and Founder of ASDA’A BCW, said: “We are thrilled that BCW EMEA has been recognised as the leading consultancy in the region, reflecting the quality of work we do in the Middle East. This is truly special as it reflects the success of our strategy in response to the pandemic to become truly integrated, digital-first and creative. Our talented team makes a difference with their innovative and creative approach to communications.”

Commenting on the win, Maja Pawinska Sims, Associate editor, EMEA at PRovoke Media, observed: “Three years after its mega-merger, BCW has evolved into a formidable player in EMEA, with an agility and propensity for innovation that you might not expect from an agency of its size even outside a pandemic. While much of the world came to a standstill, BCW kept true to its ‘Moving People’ proposition.”

ASDA’A BCW’s Finance Practice’s campaign for VISA, #WhereYouShopMatters, also won the Gold SABRE EMEA 2021 Award in the Best Consumer Services – Financial Services category. The campaign was selected from over 2,000 submissions from across Europe, the Middle East and Africa by an expert panel of 60 professionals.

#WhereYouShopMatters is a great example of the innovative integration of PR, research and digital. It not only made communications impact but also made a big difference to small businesses affected by the pandemic.

The IN2SABRE Awards 2021 were also announced at the ceremony, and ASDA’A BCW won two honours: Best Meme/Viral Campaign by the Corporate and Proof Communications teams for the #MoveForwardwithBayer. This impactful campaign reflects the power of the firm’s digital-first approach. ASDA’A BCW also won a Certificate of Excellence for Thought Leadership in PR for its 12th Annual ASDA’A BCW Arab Youth Survey 2020.