ASDA’A was founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency’s 24th year. In 2008, WPP (NYSE: WPP) acquired a majority stake in ASDA’A and merged it with BCW (Burson Cohn & Wolfe), one of the world’s top three communications firms.
The agency has a team of over 200 professionals across its seven wholly-owned offices. With an additional 11 affiliates, ASDA’A BCW covers 16 countries across the Middle East and North Africa.
ASDA’A BCW serves over 100 retained clients and is the leading PR consultancy in the MENA region.