About us

ASDA’A was founded in 2000 as an independent agency. In 2008, WPP (NYSE: WPP) acquired a majority stake in ASDA’A and merged it with BCW (Burson Cohn & Wolfe), one of the world’s top three communications firms.

The agency has a team of over 200 professionals across its seven wholly-owned offices. With an additional 11 affiliates, ASDA’A BCW covers 16 countries across the Middle East and North Africa.

ASDA’A BCW serves over 100 retained clients and is the leading PR consultancy in the MENA region.


BCW is the global communications agency that moves people on behalf of clients. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an ‘earned-plus’ offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company.