Our award-winning 200-strong team serves
more than 100 clients in offices across 16 MENA countries
President – Middle East and North Africa (MENA) of BCW and Founder of ASDA’A BCW
At the heart of the public relations industry in the Middle East for over 25 years, Sunil founded ASDA’A in 2000 and has shaped its growth into the benchmark communications consultancy in the Arab world, advising governments, multinationals and ‘National Champion’ companies
Executive Vice President – Regional Operations
Sameh has in-depth international and regional expertise in strategy development, public affairs consultancy for governments, corporate communications, crisis management, and new business development.
Executive Vice President – Client Services
Rami is responsible for strengthening key client relationships, delivering counsel to elevate campaigns and provide reputation and crisis management counsel, in addition to building new business partnerships.
Nedal Al Asaad
Executive Vice President - Public Affairs
Nedal’s in-depth knowledge and understanding of the region’s Public Affairs landscape is called upon by stakeholders for strategic communications counsel
Senior Vice President - Corporate
With over 20 years of industry experience, Kelly’s strength in strategic PR covers diverse sectors including real estate, retail, entertainment, arts & culture, oil & gas, power, healthcare, and other specialised industries
Senior Vice President - Abu Dhabi
An experienced communications professional and former journalist, Baha Haroun leads the Abu Dhabi market as Senior Vice President. He is responsible for delivering strategic consultancy to governmental and corporate clients.