Oct 20, 2019

ASDA’A BCW cements position as Middle East’s leading PR firm with second PR Agency of the Year title in 2019

Consultancy celebrates record 29 awards at International Business Awards 2019

Haul includes 7 Gold ‘Stevies’ for work created for UNHCR, Ford, Network International, Arab Youth Survey

ASDA’A BCW has cemented its place as the leading PR consultancy in the region by winning PR Agency of the Year – Middle East and Africa, at the International Business Awards, its second big win in 2019 after being named Middle East Consultancy of the Year at The Holmes Report EMEA Sabres in May.

The agency won a record 29 International Business Awards – known as ‘Stevies’ : 7 Golds, 10 Silvers, and 11 Bronze medals in the PR Category, including a Gold for PR Agency of the Year for Middle East & Africa, and a special ‘Grand Stevie’ for ranking third among the ‘Top 10 Honoured Organizations’ globally.

‘Reaching out to Refugees’, the UNHCR Refugee Zakat Program, won two Gold Stevies, for being the PR Campaign of the Year in the ‘Multicultural’ and ‘Public Service’ categories, along with three Silver Stevies in the ‘Community Engagement’, ‘Global Issues’ and ‘Non-Profit or Charity’ categories.

Ford Middle East’s non-profit campaign ‘Warriors in Pink’, which focused on spreading awareness for breast cancer among Arab women and creating a community which would serve cancer survivors and fighters, won Gold for ‘Public Service’, a Silver in ‘Healthcare’ and two Bronze Stevies for ‘Community Engagement’ and ‘Influencer Management’.

The 11th Annual Arab Youth Survey was awarded a Gold for ‘PR Campaign of the Year focused on Global Issues’ for the 2019 edition, ‘A Call for Reform’. The Agency’s pioneering thought leadership initiative also took home six Silver awards, for ‘Corporate Responsibility’, ‘Events & Observances’, ‘Integration of Traditional and New Media’, ‘Media Relations’, ‘Public Service’ and for ‘Best White Paper or Research Report’.

The landmark campaign conducted for the IPO of Network International took a Gold Stevie for ‘Financial Services & Investor Relations’ and two Bronze medals for ‘Media Relations’ and ‘Corporate Communications’.

Projects by ASDA’A BCW that earned Bronze Stevies include the #LivingWithEczema awareness campaign by Sanofi; the launch of KitKat Ruby at Sole DXB; and Ras Al Khaimah’s Marjan Island’s New Year’s Eve Fireworks on the night of New Year 2018-2019.

The International Business Awards are the world’s premier business awards programme, with the 2019 edition receiving 4,000 entries from 74 nations.

Sunil John, Founder of ASDA’A BCW & President, BCW Middle East, said: “The record number of wins at the 2019 International Business Awards is a testament to the dedication of our team and continued trust of our esteemed clients. Our teams throughout the region are proud to uphold and raise the bar for excellence with our work for all our clients. We are delighted to have our hard work and persistence be recognized on an international platform.”

The Grand Stevies are awarded based on a points system, with a Gold Stevie win counting for three points, a Silver Stevie win for two points, and a Bronze Stevie win for 1.5 points. ASDA’A BCW was ranked third in the ‘Top 10 Honoured Organizations’ with an impressive total of 59.5 award points.

This year’s International Business Awards ceremony and gala dinner took place at the Andaz Vienna am Belvedere Hotel in Vienna, Austria on Saturday, October 19, 2019.