DUBAI, May 17, 2018: ASDA’A Burson-Marsteller, the region’s leading public relations consultancy, has won ‘Best Campaign – Middle East/Africa’ for its 9th Annual ASDA’A Burson-Marsteller Arab Youth Survey at the 2018 PRWeek Global Awards held in London on Tuesday night.
The ground-breaking study, which provides evidence-based insights into the attitudes of Arab youth, is based on data from 3,500 face-to-face interviews with young Arab men and women aged 18-24 in 16 countries across the Arab world, and is widely considered to be the most important piece of research on the region’s largest demographic. The PRWeek Global Award recognition comes one week after the findings of the 10th edition of the annual ASDA’A Burson-Marsteller Arab Youth Survey were launched.
Sunil John, Founder and Chief Executive Officer of ASDA’A Burson-Marsteller and President – Middle East of Burson Cohn & Wolfe (BCW), said: “The PRWeek Global Awards recognise the best of the best, and we are thrilled to have earned this award for our work on the 9th Arab Youth Survey. This international level of recognition from our peers fuels our commitment to deliver excellence for the benefit of our clients and our industry in the Middle East.
“The Arab Youth Survey is a real passion project that ignites our spirit as an agency. It has long served as the biggest platform to echo the voices of this region’s largest and most influential demographic – Arab youth. Winning the Best Campaign award for the Middle East and Africa only adds to our commitment to delivering more ground-breaking campaigns,” John said.
This year, the PRWeek Global Awards received a record number of entries across a total of 28 categories. The awards provide a platform to celebrate campaigns, agencies and professionals who are producing the best work in PR globally. This year’s judging panel was made up of leading industry peers from across the world and chaired by Lisa Jedan, the Global Head of Brand PR and Corporate Communications at Bacardi-Martini.
In total, ASDA’A Burson-Marsteller received nine nominations across seven categories, including three in the Best Campaign Middle East / Africa category.
Since its founding in 2000, ASDA’A Burson-Marsteller has been a pioneer of public relations in the Middle East. With five dedicated practices – Brand Communications, Enterprise & Technology, Financial, Public Affairs and Corporate – and 10 wholly-owned offices and seven affiliates across 15 countries in the Middle East and North Africa, ASDA’A Burson-Marsteller is today the agency of record for regional businesses, governments and multinationals alike.
About ASDA’A Burson-Marsteller
Established in 2000, ASDA’A Burson-Marsteller is the region’s leading public relations consultancy and an integral part of top three global firm – Burson Cohn & Wolfe. With 10 wholly-owned offices and seven affiliates across 15 countries in the Middle East and North Africa, the agency provides services to governments, multinational businesses, regional corporate clients and institutions. The firm operates five specialist communication practices – Consumer & Healthcare, Corporate, Financial, Enterprise & Technology and Public Affairs. A digital, design and marketing subsidiary – Proof IC – and a full-service research insights agency – PSB Research Middle East – complete the offering.
About Burson Cohn & Wolfe
Burson Cohn & Wolfe (BCW) is one of the world’s largest, full-service, global communications agencies with deep expertise in digital and integrated communications, across all industry sectors. The agency combines expertise in digitally driven, creative content and integrated communications – across the consumer, healthcare and technology sectors – with deep strength in public affairs, corporate reputation, crisis, and research and analytics. Burson Cohn & Wolfe is a network of more than 4,000 employees across 42 countries.
About the Arab Youth Survey
The ASDA’A Burson-Marsteller Arab Youth Survey, launched in 2008, is the largest survey of its kind of the Middle East’s largest demographic – its youth. It provides governments, the private sector and civil society with insights into the hopes, concerns and aspirations of Arab youth. For the 10th annual ASDA’A Burson-Marsteller Arab Youth Survey 2018, PSB Research, an international polling firm, conducted 3,500 face-to-face interviews with Arab national men and women aged 18-24 between January 21 and February 20, 2018, in the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), North Africa (Algeria, Egypt, Libya, Morocco, and Tunisia) the Levant (Iraq, Jordan, Lebanon and Palestinian Territories) and Yemen. The margin of error is +/-1.65%. In-depth results from the Survey, including a white paper in Arabic and English, are available on www.arabyouthsurvey.com
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