Nedal Al Asaad is the Executive Vice President – Public Affairs practice at ASDA’A BCW, where he leads the team in developing and implementing premium messaging solutions for local and regional governments, as well as for corporate clients seeking to deepen their relationship with government bodies.
With more than 25 years’ top-tier experience devising and delivering impactful communications strategies for governments and their agencies locally, regionally and internationally, Nedal has an unrivalled breadth and depth of specialised communications and consultation expertise. Nedal’s in-depth knowledge and understanding of the region’s Public Affairs landscape is called upon by stakeholders for strategic communications counsel.
Nedal’s skills encompass creating high-level connections with senior policy makers, building communications infrastructures and strategies, enhancing government and commercial stakeholder outreach, crisis management, change management, internal communications, and media training, among others. His key government clients include the UAE Ministry of Cabinet Affairs, the Prime Minister’s Office, and the UAE Ministry of Economy.
Nedal has played a critical role in numerous groundbreaking and milestone initiatives for government and corporate entities over the years. He led the public and voter awareness drives for the UAE’s Federal National Council election campaign in 2011 which won a Golden Stevie Award. He provided strategic support for the UAE’s Federal National Council elections in 2015.
He plays an active role in managing the communications for major events such as the Government Summit, the Summit on the Global Agenda and the World Islamic Economic Forum.
An alumnus of Aleppo University, where he graduated with a degree in English Literature, Nedal has an advanced diploma in translation.