With over 20 years of experience as a senior communications leader, Sameh has in-depth international and regional expertise in strategy development, public affairs consultancy for governments, corporate communications, crisis management and new business development.
Sameh has proven experience in planning, managing and implementing compelling PR strategies and initiatives that are aligned with organisational business goals and objectives. He is an ASDA’A BCW veteran, who was previously EVP-Regional Operations, before he took up a short-term strategic assignment for the government to advice on Abu Dhabi’s media strategy.
Having grown up in the UAE, Sameh has a deep understanding of the Khaleeji (Gulf) culture. His Jordanian roots also add to his ability to connect easily in this highly diverse region. A proficient Arabic writer with strong regional media relationships, Sameh cut his teeth as a business journalist in Jordan and Dubai before moving to the PR industry.
Sameh has a Bachelor’s degree in Journalism and Mass Communications from the Al Yarmouk University in Jordan, where he specialised in Public Relations and Advertising.