STARZ PLAY – the MENA region’s fastest-growing subscription video on-demand service – has appointed ASDA’A BCW as its corporate communications partner.  The agency competed against several notable firms to win the competitive pitch.

STARZ PLAY is a subscription video on demand service that streams Hollywood movies, TV shows, documentaries, kids’ entertainment and same-day-as-the-US series – plus dedicated Arabic and Bollywood content – to 19 countries across the Middle East and North Africa. The Dubai-startup clinched leading market share since launch of services.

ASDA’A BCW will manage STARZ PLAY’s strategic PR and communications function and outreach throughout the GCC, North Africa and Levant.

Maaz Sheikh, Co-founder and CEO of STARZ PLAY, said: “Given the growth in subscription on demand video service in entertainment, STARZ PLAY was created with the aim to become the go-to choice for premium family content. We are a local platform for the region that strives to innovate in the digital space, and it was important for us to find a communications partner with strong regional presence that challenges convention. With the appointment of ASDA’A BCW as our communications agency, we look forward to an exciting period of growth.”

Sunil John, Founder and President of ASDA’A BCW, said: “This is an important win for us, as it demonstrates the strength of the agency’s position at the forefront of communications for leading tech and media brands within the region and beyond. Now is an exciting time to work alongside disruptive brands such as STARZ PLAY to act as a key contributor to building the firm’s presence in the Middle East and North Africa’s technology and media sector.”

ASDA’A BCW has won more regional and international industry awards than any other PR agency in the Middle East and has an unrivalled portfolio of globally-renowned and retained client accounts.