The annual ASDA’A BCW Arab Youth Survey is the largest study of its kind of the Arab world’s largest demographic – its over 200 million youth. Our evidence-based insights provide governments, the private sector, media and civil society with valuable data for decision-making and policy formation.
We conduct the ASDA’A BCW Arab Youth Survey every year for two reasons:
- To deliver valuable insights on what defines the region – its youthful demographic – with tracking data to show what is changing on the ground
- To provide the key findings of the survey on this website giving governments, the private sector and civil society across the world free access to key information to support policy-making and strategy development
To ensure the survey’s independence and credibility, we fund the survey entirely ourselves. Over the last 15 years, we have built a rich library of insights about young Arabs that is accessible to all, through over 45,000 face-to-face interviews with young Arabs. We conduct in-person interviews than online to maximise the accuracy of the research and to reflect the nuances of Arab youth opinion.
Execution
The 15th annual ASDA’A BCW Arab Youth Survey 2023 was conducted among Arab youth across 53 cities in 18 states in the Middle East and North Africa, with South Sudan added this year. Professional interviewers of Sixth Factor Consulting, a leading research company, conducted 3,600 face-to-face interviews from March 27 to April 12, 2023.
We present the findings under six emerging themes: My Global Citizenship, My Politics, My Livelihood, My Identity, My Aspirations, and My Lifestyle. Findings under ‘My Global Citizenship’ were revealed first at an event in Dubai on June 20, 2023, with the others to be launched in the coming weeks.
We created shareable social media soundbites, media collateral and infographics, as well as an in-depth white paper with expert commentary on the findings. All the data are available for the public to access at our website: arabyouthsurvey.com
Impact
The 2023 survey made big impact with the findings covered by 1,730 global and regional outlets with total reach of over 1.4 billion in just four days. They were covered in 66 Countries in 18 languages in addition to securing 50 minutes of prime TV time with an additional 1.5 hours of radio time. Top line broadcast coverage was secured in 13 top TV channels and radio stations with viewership of over 35 million.
Arab Youth Survey trended as the number one topic for two days, generating an estimated 1,117 tweets on the launch day.
The AYS story content was shared across the IG platforms of 10 content creators, reaching an audience of over 4.5 million followers. In less, than 1 hour of the launch of a dedicated LinkedIn newsletter, we gathered more than 200 subscribers organically. The total number of subscribers reached 650 in four days.
Overall, content impressions reached over 2.4 million with a reach of1.4 million and engagement of over 29K. The livestream was watched by 37K, and videos shared viewed by 820K in just four days.
Amplified by world leaders
Notable personalities who shared our findings with their followers included HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai. HH Sheikh Mohammed’s tweet on the AYS finding, reached 393K+ views, and more than 4,200 engagements. HH Sheikh Mohammed’s tweet was also posted on his personal Instagram story, reaching over 8 million individuals.
The findings continue to make impact, and are quoted by leaders, international media, thinktanks and academia.