What do over 200 million young Arabs have to say about their future? Every year, we set out to answer this question with the Annual ASDA’A BCW Arab Youth Survey – the largest study of its kind into the region’s largest demographic – its youth. Our evidence-based insights provide governments, the private sector, media and civil society with valuable data for decision-making and policy formation.
We conduct the annual ASDA’A BCW Arab Youth Survey every year for three reasons:
- To deliver valuable insights on what defines the region – its youthful demographic – with tracking data to show what is changing on the ground
- To provide the key findings of the survey on www.arabyouthsurvey.com giving governments, the private sector and civil society across the world free access to key information to support policymaking and strategy development
- To underline the importance of PR as a value-added service
Execution
For the 2022 survey, we commissioned IDS Research & Consultancy to conduct face-to-face interviews with 3,400 Arab citizens aged 18 to 24 in 50 cities across 17 Arab states from May 13 to June 16, 2022. The sample was equally split between men and women.
The findings of the 2022 ASDA’A BCW Arab Youth Survey were presented under six distinct themes – My Identity, My Livelihood, My Politics, My Global Citizenship, My Lifestyle and My Aspirations. The survey examined the hopes, fears and aspirations of the so-called Arab Spring Generation, the cohort of Arab men and women who entered adulthood after the epochal events of the early 2010s.
What the findings show is a generation ‘Charting A New Course’ away from the divisions of more than a decade ago.
The findings were presented at a launch event in September. We created shareable social media soundbites, media collateral and infographics, as well as an in-depth white paper with expert commentary on the findings. All the data are available for the public to access at our website: arabyouthsurvey.com
President of MENA @BCWglobal and Founder @asdaabcw @sunilasdaa discusses key findings from this year’s @ASDAABCW #ArabYouthSurvey on @DubaiEyehttps://t.co/37HVMUYlf8
— Arab Youth Survey (@ArabYouthSurvey) September 22, 2022
Impact
As in previous years, global tier-one media coverage and social media coverage of the findings was substantial, with Tier 1 media coverage in over 987 global outlets, in addition to 62 minutes of prime-time TV, reaching over 500 million people. Top line coverage was secured in more than 50 countries in 17 languages, including The Economist and AP, while on social media, the survey gained 24.5 million impressions and a dedicated TikTok channel launched gaining 8.4 million video views in just 10 days.
Amplified by world leaders
Notable personalities who shared our findings with their followers included HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai. The findings continue to make impact, and are quoted by leaders, international media, thinktanks and academia.
في نفس الاستطلاع جاءت دولة الإمارات في المرتبة الأولى عالمياً التي يرغب الشباب العربي العيش فيها … حركة الناس بعيداً عنك أو باتجاهك هو التصويت الأكبر والأصدق على نجاح تجربتك … هذه رسالتي لجميع الحكومات .
— HH Sheikh Mohammed (@HHShkMohd) September 21, 2022