Through a combination of paid collaborations and organic barter deals, we partnered with three paid macro influencers (one in each target market) and 13 organic influencers. Each influencer was chosen for their relevance, genuine  love for the brand and authentic creative content. ​

The foodie lovers were invited to try the limited time menu and highlight the “Take It Cheesy” message to reinforce the fun aspect of the menu. ​The campaign was executed on the influencers’ Instagram channels through a range of interactive, humorous and trending stories highlighting the high-quality food and limited time offer. ​

Impact

Through 16 collaborations we reached an audience on 6.5 million consumers across UAE, KSA and Kuwait, with 61 Instagram stories and 7 static posts delivered. The average engagement rate on our paid collaboration Instagram reels was 2.21% (the benchmark engagement rate for Instagram reels is 0.98%)