Victoria’s Secret – Ramadan 2023 Campaign

Victoria’s Secret launched some exclusive products for Ramadan 2023 – the Beauty with Bombshell Oud and the Pajama set. To help raise awareness of the new products in KSA and UAE, we worked with six of the region’s leading macro-influencers and one organic micro-influencer to highlight the collection.

We strategically planned and executed the influencer campaign around 3 key pillars linked to important ‘cultural moments’ – Ramadan, Eid and Mother’s Day.

The influencers had a combined audience of more than 1.5m, and delivered more than 40 stories and six reels that highlighted the products. Through six reels we reached an audience of 726.6K. Video content views were 57.4% above industry benchmark, as well as engagement rate (+1.47%) and story views (+31.6%) both exceeding industry standards. We also encouraged our influencers to repost each other’s content to boost support of the campaign.

We reached 80% of our influencers’ active followers and 1,576 followers (and potential customers) engaged with the content by clicking on our campaign hashtags, social handles and links to the website.

The campaign reached 35.4% of the influencers total followers, who viewed the stories, exceeding industry benchmark by 21.4%.

Victoria’s Secret – Ramadan 2023 Campaign

To raise awareness of the new products by Victoria’s Secret in Saudi Arabia and UAE, we strategically planned and executed an influencer campaign around three key pillars linked to important ‘cultural moments’ – Ramadan, Eid and Mother’s Day.