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BCW Ranked Number One on PRovoke Media’s Global Creative Index

UAE, December 21, 2020 – BCW (Burson Cohn & Wolfe), a leading global communications agency, announced it has been ranked number one on PRovoke Media’s ninth-annual Global Creative Index.

PRovoke’s Global Creative Index analyzes entries and winners from more than 25 PR, digital and marketing awards programs from around the world over a 12-month period, up to the 2020 Global SABRE Awards. The formula takes into account the expansion of ‘public relations’ work across multiple categories at advertising-oriented shows.

In honoring BCW, PRovoke reported that BCW’s top ranking was “powered by a range of work from across its global network, including award-winning campaigns for Boehringer Ingelheim, Coca-Cola, Huawei, Lenzing, the NBA and Tencel — with much of the work originating from its Asia-Pacific, EMEA and LatAm markets”.

Donna Imperato, Global CEO, BCW, said: “I am so proud that BCW has been ranked number one on PRovoke’s Global Creative Index because it recognizes BCW’s creative strength, which we have always believed to be the core component of the work we do to move people for our clients.”

Sunil John, President – Middle East BCW, stated: “I’m very proud that BCW has received this global recognition of the exceptional work we are doing for our clients around the world, including the MENA region. I look forward to an exciting 2021with all the challenges and opportunities that a new year brings.”

The Middle East Institute – Voices of the Future: ASDA’A BCW’s 2020 Arab Youth Survey

The Middle East Institute organised a dedicated panel session on the findings of the 12th Annual ASDA’A BCW Arab Youth Survey. Sunil John presented the findings, and addressed how the findings of the survey be incorporated into actionable policy, and how economic and sociopolitical dynamics play out differently in the Levant, the Gulf, and North Africa?

Link: Voices of the Future: ASDA’A BCW’s 2020 Arab Youth Survey