Your strategic communications partner for moving people in the Middle East
About us
ASDA’A was founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency’s 24th year. In 2008, WPP (NYSE: WPP) acquired a majority stake in ASDA’A and merged it with BCW (Burson Cohn & Wolfe), one of the world’s top three communications firms.
The agency has a team of over 200 professionals across its seven wholly-owned offices. With an additional 11 affiliates, ASDA’A BCW covers 16 countries across the Middle East and North Africa.
ASDA’A BCW serves over 100 retained clients and is the leading PR consultancy in the MENA region.
#HalaAlo – Building a cult following for a global brand in the Middle East
Alshaya Group – a leading multinational franchise operator in the Middle East – secured Alo, the Los Angeles-based premium brand in Kuwait and was launching a flagship store in The Avenues mall. Our objective was to replicate the same ‘cult following’ of the brand seen in the US in Kuwait!
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Shake Shak – #TakeItCheesy
To launch Shake Shack’s limited time Cheddar Cheese Menu, Shake Shack wanted to raise awareness amongst Gen Z and Millennial burger lovers in the UAE. Saudi Arabia and Kuwait.
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Arab youth are ‘living a new reality’ – the 15th annual ASDA’A BCW Arab Youth Survey 2023
The annual ASDA’A BCW Arab Youth Survey made big impact following its launch in June 2023 with the findings under the theme, ‘My Global Citizenship’ covered by 1,730 global and regional outlets with total reach of over 1.4 billion in just four days.
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Tribe of 6: Launching a new fash-leisure brand in Kuwait
A creative influencer-led campaign, ‘#JoinTheTribe’ that stood out from a traditional ‘ribbon cutting’ store openings and created a truly instagrammable experience
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Anghami
An integrated campaign for Anghami, MENA’s largest music and entertainment streaming platform that elevated its reach globally
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Victoria’s Secret – Ramadan 2023 Campaign
To raise awareness of the new products by Victoria’s Secret in Saudi Arabia and UAE, we strategically planned and executed an influencer campaign around three key pillars linked to important ‘cultural moments’ – Ramadan, Eid and Mother’s Day.
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GITEX Global 2022
As the official PR Partner for GITEX Global 2022, we delivered a strategic, three-pronged approach to raise the profile of the event globally
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The Boy Who Changed Betty Crocker
The story of a 10-year-old Emirati boy who transformed the 100-year-old Betty Crocker brand and won us the Dubai Lynx PR Awards
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#MoveForwardwithBayer
Bayer, one of the world’s largest pharmaceutical companies, set out to grow the number of Saudi nationals employed in Saudi Arabia. But there were challenges to address
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Visa breaks all barriers with #She’sNext
She’s Next positioned Visa as a company that leads by example in promoting diversity and inclusion, and championing small and medium-sized enterprises by women
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Supporting UAE’s winning bid to host COP28
Rallying international support, mitigating criticism and raising the profile of the UAE in the run-up to its successful bid to host COP28 in 2023
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Charting a New Course
The findings of the 2022 ASDA’A BCW Arab Youth Survey show that the ‘Arab Spring’ generation is charting a new course away from the divisions of more than a decade ago
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Careers
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